MARKET ENTRY LAB
Built for
the American
Context
Built for
the American
Context
Built for
the American
Context
Enter the U.S. Healthcare Market With Clarity, Context, and Clinical Readiness.
We help international medtech, digital health, diagnostics, and biotech-adjacent companies translate their products, service models, and pilot strategies for the U.S. healthcare context.
Healthcare
Healthcare
for
for
international
Factor 7
Companies
Companies
innovation
innovation
Healthcare
Factor 7
innovation
Labs
HEALTHCARE
SERVICE DESIGN
HEALTHCARE
VENTURE BUILDING
HEALTHCARE
SERVICE DESIGN
HEALTHCARE
VENTURE BUILDING
HEALTHCARE
SERVICE DESIGN
HEALTHCARE
VENTURE BUILDING
HEALTHCARE
SERVICE DESIGN
HEALTHCARE
VENTURE BUILDING
HEALTHCARE
SERVICE DESIGN
HEALTHCARE
VENTURE BUILDING
HEALTHCARE
SERVICE DESIGN
HEALTHCARE
VENTURE BUILDING
01 - THE PROBLEM
A different country. A different system.
A great product designed for one healthcare system does not automatically work in another. The U.S. market has different buyers, workflows, incentives, care settings, evidence expectations, and adoption barriers.
International health companies often discover this too late — after spending time on the wrong partners, the wrong pilots, or the wrong market assumptions.
We help you understand what will hold, and what needs to be redesigned before you enter.
01 - THE PROBLEM
A different country. A different system.
A great product designed for one healthcare system does not automatically work in another. The U.S. market has different buyers, workflows, incentives, care settings, evidence expectations, and adoption barriers.
International health companies often discover this too late — after spending time on the wrong partners, the wrong pilots, or the wrong market assumptions.
We help you understand what will hold, and what needs to be redesigned before you enter.
01 - THE PROBLEM
A different country. A different system.
A great product designed for one healthcare system does not automatically work in another. The U.S. market has different buyers, workflows, incentives, care settings, evidence expectations, and adoption barriers.
International health companies often discover this too late — after spending time on the wrong partners, the wrong pilots, or the wrong market assumptions.
We help you understand what will hold, and what needs to be redesigned before you enter.
Market entry is not just expansion.
It is translation.
Market entry is not just expansion.
It is translation.
We work with international health companies to translate their product, service model, evidence, and implementation approach for the American healthcare system.
We work with international health companies to translate their product, service model, evidence, and implementation approach for the American healthcare system.
02 - THE METHOD
Our Framework
Market Intelligence
Understand where the real opportunity exists.
A clearer view of where your solution fits, where it does not, and which U.S. market opportunities are worth validating first.
Understand where the real opportunity exists.
A clearer view of where your solution fits, where it does not, and which U.S. market opportunities are worth validating first.
Service & Workflow Design
Clinical Workflow Design
Redesign the solution around how care is delivered.
A U.S.-ready service and workflow model that shows how your solution could realistically function in a care setting, partner environment, or pilot context.
Redesign the solution around how care is delivered.
A U.S.-ready service and workflow model that shows how your solution could realistically function in a care setting, partner environment, or pilot context.
Contextual Validation
Test the assumptions against U.S. context.
A sharper understanding of which parts of your solution are transferable, which need adaptation, and which assumptions require deeper testing before entry.
Test the assumptions against U.S. context.
A sharper understanding of which parts of your solution are transferable, which need adaptation, and which assumptions require deeper testing before entry.
Pilot Partner Readiness
Prepare for credible conversations with U.S. partners.
A clearer pilot pathway and the materials needed to approach U.S. partners with more confidence, credibility, and strategic focus.
Prepare for credible conversations with U.S. partners.
A clearer pilot pathway and the materials needed to approach U.S. partners with more confidence, credibility, and strategic focus.
OUR OFFERS
Ways to Work
with Us
Ways to Work with Us
The Market Entry Lab is structured around three modular levels of engagement depending on how far along you are in your U.S. entry journey..
The Market Entry Lab is structured around three modular levels of engagement depending on how far along you are in your U.S. entry journey..
The Market Entry Lab is structured around three modular levels of engagement depending on how far along you are in your U.S. entry journey..
From $1500
Market Entry Diagnostic
A focused advisory review for teams exploring U.S. market entry.
A fast, structured assessment of your product’s readiness for the U.S. healthcare market — including buyer clarity, workflow fit, service model assumptions, evidence needs, and potential adoption risks.
From $1500
Market Entry Diagnostic
A focused advisory review for teams exploring U.S. market entry.
A fast, structured assessment of your product’s readiness for the U.S. healthcare market — including buyer clarity, workflow fit, service model assumptions, evidence needs, and potential adoption risks.
From $1500
Market Entry Diagnostic
A focused advisory review for teams exploring U.S. market entry.
A fast, structured assessment of your product’s readiness for the U.S. healthcare market — including buyer clarity, workflow fit, service model assumptions, evidence needs, and potential adoption risks.
From $7500
Market Entry Design Sprint
Structured design engagement to adapt the product, service model, workflow, and market-entry pathway.
A deeper engagement that combines market intelligence, contextual validation, stakeholder mapping, workflow review, service model adaptation, and evidence-readiness thinking to clarify what must change before credible U.S. buyer, pilot, or partnership conversations.
From $7500
Market Entry Design Sprint
Structured design engagement to adapt the product, service model, workflow, and market-entry pathway.
A deeper engagement that combines market intelligence, contextual validation, stakeholder mapping, workflow review, service model adaptation, and evidence-readiness thinking to clarify what must change before credible U.S. buyer, pilot, or partnership conversations.
From $7500
Market Entry Design Sprint
Structured design engagement to adapt the product, service model, workflow, and market-entry pathway.
A deeper engagement that combines market intelligence, contextual validation, stakeholder mapping, workflow review, service model adaptation, and evidence-readiness thinking to clarify what must change before credible U.S. buyer, pilot, or partnership conversations.
Add-ons start from $3,500
Pilot Co-Design
A design add-on for teams preparing to test with U.S. partners.
A hands-on extension that helps teams design a credible pilot pathway with the right partner logic, stakeholder roles, workflow requirements, success metrics, evidence needs, and implementation conditions.
Add-ons start from $3,500
Pilot Co-Design
A design add-on for teams preparing to test with U.S. partners.
A hands-on extension that helps teams design a credible pilot pathway with the right partner logic, stakeholder roles, workflow requirements, success metrics, evidence needs, and implementation conditions.
Add-ons start from $3,500
Pilot Co-Design
A design add-on for teams preparing to test with U.S. partners.
A hands-on extension that helps teams design a credible pilot pathway with the right partner logic, stakeholder roles, workflow requirements, success metrics, evidence needs, and implementation conditions.
Our Practitioner Network
Our Practitioner Network
Healthcare innovation requires more than one lens. Through our practitioner network, Stitium 37 brings together expertise across service design, public health, clinical workflows, healthcare finance, commercialization, and implementation.
Depending on the engagement, we assemble the right mix of expertise to help teams validate, design, and de-risk their path to market, pilot, or adoption.
04 - QUALIFICATION
Is Stitium 37 right for you?
Is Stitium 37 right for you?
We work best with companies who are preparing to enter, validate, pilot, or build partnerships in the U.S. within the next 6–18 months.
Clinical at the core
Founded by a physician. We speak the language of clinical practice and stress-test ideas against clinical reality before anything is built.
Co-design, not extraction
We design with patients and clinicians, not just for them. Their expertise is the raw material.
Founder experience
We have built startups. We understand what makes an idea commercially viable and what kills companies in healthcare.
Home-Market Validated
You've successfully launched your product in at least one market, and you have evidence (clinical, commercial, or operational) that it works there.
Our Practitioner Network
Healthcare innovation requires more than one lens. Through our practitioner network, Stitium 37 brings together expertise across service design, public health, clinical workflows, healthcare finance, commercialization, and implementation.
Depending on the engagement, we assemble the right mix of expertise to help teams validate, design, and de-risk their path to market, pilot, or adoption.
04 - QUALIFICATION
Is Stitium 37 right for you?
We work best with companies who are preparing to enter, validate, pilot, or build partnerships in the U.S. within the next 6–18 months.
WORKING PRODUCT
You have a real healthcare product, service, platform, or technology that works in at least one market.
PARTNER Mindset
You want a design partner who will help you think, test, adapt, and build — not just hand you a generic market report.
Resourced for Entry
You have funding, revenue, grant support, or committed internal resources to explore U.S. market entry.
Home-Market Validated
You have evidence — clinical, commercial, operational, or behavioral — that the solution creates value where it already operates.
05 - CONTACT US
Ready to design your entry?
Start with a Market Entry Diagnostic. We’ll help you identify your biggest U.S. entry assumptions, adoption risks, and next steps.
Request a Diagnostic